Five years of running a marketing and comms consultancy.

Recently, I experienced what many people dream of on social media – and some clients ask for 🤦🏻 – a viral post.

It was on LinkedIn (of course, where else) – a platform where a post ‘popping off’ can feel like winning the business lottery.

Starting with content marketing can be an intimidating venture. The fear of not having enough ideas, running out of content, or simply not knowing where to begin is common – even for ‘old hands’ like me. However, these fears can be significantly alleviated by leveraging a powerful yet often overlooked strategy: content repurposing – ensuring your marketing efforts are both efficient and effective – and, more importantly, CONSISTENT.

Are SMEs the strong, resilient cart horses to pull the UK out of a recession? If they invest and spend, they may just be...

"It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term." (Ritson, Marketing Week, 2020)

This interview, hosted by Ruth Farenga, is with John Timpson, chairman of Timpson’s. In it, he candidly shared his ups and downs, experience of saying goodbye to the wrong people, examples of upside-down management (a phrase the business has owned ), and his focus on extra, great service – and enabling that at all costs.