Recently, I experienced what many people dream of on social media – and some clients ask for 🤦🏻 – a viral post.
It was on LinkedIn (of course, where else) – a platform where a post ‘popping off’ can feel like winning the business lottery.
Repurposing content: overcome your content marketing overwhelm
Starting with content marketing can be an intimidating venture. The fear of not having enough ideas, running out of content, or simply not knowing where to begin is common – even for ‘old hands’ like me. However, these fears can be significantly alleviated by leveraging a powerful yet often overlooked strategy: content repurposing – ensuring your marketing efforts are both efficient and effective – and, more importantly, CONSISTENT.
A little bit about me.
SMEs - the answer to pulling us out of a recession?
Are SMEs the strong, resilient cart horses to pull the UK out of a recession? If they invest and spend, they may just be...
"It may seem like a paradox, but recessionary periods actually provide fertile grounds for marketers to grow their brand’s market share if they’re prepared to think long-term." (Ritson, Marketing Week, 2020)
What do I want my audience to Think, Feel, Do?
A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.
‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.
Carving the content turkey – repurposing your content marketing
Suffolk marketing consultant finalist in national PR award after starting in lockdown
Leadership & culture: Timpson's Chairman, John Timpson (Concious Leaders Podcast)
This interview, hosted by Ruth Farenga, is with John Timpson, chairman of Timpson’s. In it, he candidly shared his ups and downs, experience of saying goodbye to the wrong people, examples of upside-down management (a phrase the business has owned ), and his focus on extra, great service – and enabling that at all costs.
F1 in pole position: Formula One's digital resurgence
Guest blog by Nick Winn: Formula One wasn’t saved by a Netflix documentary series; its openness to digital marketing and social media did the hard miles. The fourth season of Formula One: Drive To Survive, Netflix’s hugely popular Formula 1 fly-on-the-wall docuseries, will be released in March 2022.
