Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.
(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)
I am Adam. I'm 37. I'm a Sagittarius. I'm a Chartered comms professional with the CIPR. And I have two kids (4 and 2). And a cockapoo called Charlie.
And for the past (nearly) three years I have been running my own business: Authentic Comms Strategic Consultancy.
𝗪𝗵𝗮𝘁 𝗶𝘀 𝗶𝘁?
It's me, helping partners develop messaging, audit and optimise websites, promote events, write engaging copy, build LinkedIn profiles, create content marketing strategies and improve SEO with keyword research.
𝐖𝐡𝐚𝐭 𝐝𝐨 𝐈 𝐨𝐟𝐟𝐞𝐫?
🔭 Focus – As well as the specific challenge/issue, I want to know your audience(s), messaging and objectives (outcomes). This has a major draw on how the work will be undertaken.
🎁 Projects – wrapped up audits and reviews, tangible recommendations or select improvements to key areas of your comms or digital marketing.
🤝 Retainers/interim support – do you need longer-term ongoing help, or filling a gap in your business for a short period of time?
🆙 Coaching – empowering, training and upskilling team members in comms, digital marketing, LinkedIn or SEO among others.
🙋🏻♂️ Always Authentic approach – no bullshit, no spin. I do what I do, and will recommend others if it is not something I can support on.
👁️ Holistic marketing view – wide knowledge of variety of areas. A T-level marketing comms professional, I understand the marketing mix and how you can leverage elements for your intended outcomes.
🤷🏻♂️ Channel neutral – leading on from above, the choice of activity you want MAY not be the right way. I take the facts, data and requirements, making recommendations that are best suited to your objectives.
📚 Sector agnostic – I've worked across tech, education, hospitality, not-for-profit, professional services, membership bodies, corporate, property, and more. This brings fresh views and different ideas to new projects. If I haven't got experience of your sector that is OK; I work with you to get the best of both worlds.
🔚 Outcome focused – always tied into tangible, measurable outcomes. If you can't see ROI, then why bother?!
𝐒𝐡𝐨𝐮𝐥𝐝 𝐰𝐞 𝐜𝐡𝐚𝐭?
Yes. Good things come from chats with good people.
If you, or your organisation (or agency - Hi, White Label!) need comms and marketing advice and support, get in touch. Link in first comments.
Have good rest of your weeks,
Ads x
Alt text: Potentially handsome, slightly balding man with glasses, sitting on a bench with glass building and grass behind, in a smart-casual jacket and jeans possibly on the phone, looking up to the sky.
A little bit about me.