If you work in or around comms, you are 85% more likely to appreciate a good pun, clever wordplay or engaging content*.
Being a smart copywriter is more than words on a page. It is understanding the audience or personas you are talking to, the objective in hand, tone of voice of the business, brand or organisation, and being clear and concise.
Are you stuck for ideas, or got writer’s block? Maybe you want some inspiration for how to make your storytelling pop?
Follow these three creative copywriters for examples, ideas, and general tomfoolery. Christ knows we need it.
1. Dave Harland – The Word Man
Been following Dave for about a year now. Funny, irreverent, sarcastic AF Liverpudlian. The “Anti-bullshit #copywriter with massive fingers.”
Storytelling in the vein of Bob Mortimer, obscure references with always-solid insight and a take on how to make copy work for you.
With “lashings of wit”, Dave’s well worth a follow.
2. Harry Dry – marketingexamples.com
New on the block, Harry’s done a great job with Marketing Examples – his website, where campaigns are reviewed, showing how brands and organisations from Burger King, Tesla and LadBaby change language and tone of voice to connect with their audiences.
Check out this webinar with The Marketing Meetup, where Harry explains how he grew his newsletter to 38k subscribers in a year!
Check out Harry here on Twitter, LinkedIn or Marketing Examples on Twitter. Instagram is visually pleasing too, obviously.
3. Fi Shailes – Write//writefulcopy.com/
Content and social strategy specialist, Fi has been running Writeful (previously Digital Drum) for nearly a decade.
It features helpful articles (and honest rants) on everything from copywriting and content marketing to UX, content design, and social media. You’ll also find the occasional interview with industry folk like Sarah Winters (Content Design London), Ryan Wallman, and John Espirian.
You can find Fi on Twitter, but do take a look at her Content Therapy LinkedIn newsletter too!
Lots of good examples and inspiration there.
If you want to talk to me about your content, copy or tone of voice, contact me here, or give me a call on 07870 408102.
*I completely made that up… thanks for reading this far!