Radiators are those ‘can do’ people who radiate positivity and energy, while others are harder work, bringing negativity. Recognise those who are positive influences – colleagues who are helpful, kind, and go out of their way to assist you.
Stop. It's marketing funnel time
Campaign: Oatly (that’s how to do tone of voice)
Campaign: TfL takeover for Star Trek: Picard
Need a new comms/marketing podcast?
Four ways to get back in the saddle
Recalibrate and go again (aka The Life Garden)
"Imagine your life is a garden. You have limited water and need to leave space for plants (things in your life) to flourish... Some are bigger and more important for you than others (family, health etc.?). Some you may not like but feel obliged to keep there... Some may require more time and energy than others.”
Campaign: IKEA – Silence The Critics (Christmas Ad)
IKEA's first ever Christmas advert is hilarious and irreverent. Culturally spot on for Britain, it shows the panic of the festive period for many British families, backed up with some banging grime music and smart lyrics. Clever advertising; targeted marketing at its best. Great tone of voice and personality, and different to other Christmas ads
Must-watch: The Great Hack
Digital advertising and audience segmentation: A fascinating documentary, The Great Hack explains – regardless of your political leanings – Facebook’s marketing tools and data have been manipulated to have an effect on multiple elections around the world.