Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.
(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)
A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.
‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.
Dine off it. And don’t forget about teasing in advance. How to make your content marketing work smarter, not harder, to optimise your content output and maximise returns, results and outcomes.
Press release: Adam Driver, founder and director of Authentic Comms Strategic Consultancy, has been shortlisted for the UK-wide CIPR Independent PR Practitioner of the Year award, in the Chartered Institute of Public Relations Excellence Awards.
Guest blog by Nick Winn: Formula One wasn’t saved by a Netflix documentary series; its openness to digital marketing and social media did the hard miles. The fourth season of Formula One: Drive To Survive, Netflix’s hugely popular Formula 1 fly-on-the-wall docuseries, will be released in March 2022.
A few recent light-hearted, positive stories to break through the negative news cycle. Cut through the noise and share positivity from smiling, generous people and community stories that don’t make it to the front of newspapers, or in TV reports; those that bring us a moment of joy and happiness. Please share.
"Imagine your life is a garden. You have limited water and need to leave space for plants (things in your life) to flourish... Some are bigger and more important for you than others (family, health etc.?). Some you may not like but feel obliged to keep there... Some may require more time and energy than others.”
IKEA's first ever Christmas advert is hilarious and irreverent. Culturally spot on for Britain, it shows the panic of the festive period for many British families, backed up with some banging grime music and smart lyrics. Clever advertising; targeted marketing at its best. Great tone of voice and personality, and different to other Christmas ads
Digital advertising and audience segmentation: A fascinating documentary, The Great Hack explains – regardless of your political leanings – Facebook’s marketing tools and data have been manipulated to have an effect on multiple elections around the world.
