Reviewing CoronaCon Part One, a special CIPR event to discuss & address the issues public relations and comms professionals are continuing to deal with during the coronavirus pandemic, and what the future holds for our PR industry.

Ineffective email marketing | Email’s ROI is huge. But many digital campaigns fall at the first hurdle by blasting e-shots to everyone with no emailing strategy, personalisation, segmentation or integration. Read how Authentic can help you with your email marketing.

When you’re on live TV announcing the biggest job losses in your company in years, it’s not the best idea to smirk or interact with someone off-camera…

How to start blogging | Want to write a blog? Don’t know where to start? Try these pieces of advice to get you in the mind-frame to begin writing a blog, including ideas, content, SEO and audience. And, remember, it’s got to be Authentic!

Former-employee engagement | How Airbnb approached redundancy empathetically during coronavirus. Letting colleagues go is never an easy process, but let’s all take a leaf out of Airbnb’s book of internal comms, authentic communications and HR/talent retention.

Keep it Simple, Stupid – the Coronavirus comms story set for another chapter | Government changes ‘Stay Home’ lockdown slogan to ‘Stay Alert, Save Lives’. Changing clear phrases and direct language, or reviewing and adapting to stay relevant, balancing saving the NHS with our economy? Time will tell.

Overused words or phrases | Once a word or phrase loses impact with an audience, the message it is conveying becomes diluted, reducing its overall effect. Repetitive messaging use by many brands or organisations can saturate discussions, especially over a long period. Resonating – being clear, harmonious and relatable – is a crucial part of communication.

Becoming Authentic | For years, I’ve wanted to launch my own communication consultancy – Authentic Comms is simply the next step in this journey and – lockdown and economic hurdles aside – it is a journey I am very excited about.

A few recent light-hearted, positive stories to break through the negative news cycle. Cut through the noise and share positivity from smiling, generous people and community stories that don’t make it to the front of newspapers, or in TV reports; those that bring us a moment of joy and happiness. Please share.