Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.
(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)
A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.
‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.
Dine off it. And don’t forget about teasing in advance. How to make your content marketing work smarter, not harder, to optimise your content output and maximise returns, results and outcomes.
Press release: Adam Driver, founder and director of Authentic Comms Strategic Consultancy, has been shortlisted for the UK-wide CIPR Independent PR Practitioner of the Year award, in the Chartered Institute of Public Relations Excellence Awards.
Guest blog by Nick Winn: Formula One wasn’t saved by a Netflix documentary series; its openness to digital marketing and social media did the hard miles. The fourth season of Formula One: Drive To Survive, Netflix’s hugely popular Formula 1 fly-on-the-wall docuseries, will be released in March 2022.
Coronavirus Marketing & Communications | Click here to read about how brands and organisations handled themselves during COVID-19 – good examples of advertising, PR & comms during the UK Covid-19 epidemic, and how some company decisions missed the mark. Purpose-driven branding wins vs companies forgetting employees.
Keep it Simple, Stupid – the Coronavirus comms story set for another chapter | Government changes ‘Stay Home’ lockdown slogan to ‘Stay Alert, Save Lives’. Changing clear phrases and direct language, or reviewing and adapting to stay relevant, balancing saving the NHS with our economy? Time will tell.
Overused words or phrases | Once a word or phrase loses impact with an audience, the message it is conveying becomes diluted, reducing its overall effect. Repetitive messaging use by many brands or organisations can saturate discussions, especially over a long period. Resonating – being clear, harmonious and relatable – is a crucial part of communication.
