Oh hi 👋 – had a fair few new followers and connections in the past month so wanted to reintroduce myself.
(And make use of my photos that usually sit dormant in my Google Drive! Here's one of me sitting proper casual-like, definitely on a real phone call.)
A well-worn approach in strategic marketing communication, yet one that is good to revisit, and refresh, regardless of your role or years of experience.
‘Think-Feel-Do’ is an outcome-based framework looking at three key outcomes of effective communication, whatever your organisation or business, sector or objective.
Dine off it. And don’t forget about teasing in advance. How to make your content marketing work smarter, not harder, to optimise your content output and maximise returns, results and outcomes.
Press release: Adam Driver, founder and director of Authentic Comms Strategic Consultancy, has been shortlisted for the UK-wide CIPR Independent PR Practitioner of the Year award, in the Chartered Institute of Public Relations Excellence Awards.
Guest blog by Nick Winn: Formula One wasn’t saved by a Netflix documentary series; its openness to digital marketing and social media did the hard miles. The fourth season of Formula One: Drive To Survive, Netflix’s hugely popular Formula 1 fly-on-the-wall docuseries, will be released in March 2022.
Social media is changing in 2021 – partly due to the pandemic and lockdown, partly to do with changing trends. Check out these three social media platforms (Twitch, Clubhouse, Nextdoor) to see how online community and communities are changing and how you could use them for your organisation, brand or business.
Hollywood stars @ Wrexham AFC | Ryan Reynolds & Rob McElhenney became joint-owners of the football club with a whopping 98% of fan support. Take a look at one of the best mission statements in years, and their brilliant tone of voice in communications.
